Creative Direction

This collection draws inspiration from playing cards, whose aesthetics and suit symbols—kings, queens, hearts, and more—remind me of my customers. To me, they are modern-day royalty, seeking a sustainable, slow-fashion approach. Each item is made to order, emphasizing art, craftsmanship, and custom processes such as handmade distressing, printing, and embroidery. This personalized approach minimizes waste and aligns with their desire to reduce overconsumption while acquiring meaningful pieces. By offering customization and prioritizing quality over quantity, my brand supports their journey toward sustainable fashion.